CASE STUDY:
JUST EAT
JUST EAT wanted to engage our readers around the playful #minifistpump concept through the creation of original video content, crowdsourcing and social media sessions.
Over two weeks we ran 10 hour-long live chat sessions on Londonist Twitter and Facebook channels, asking our followers for their little London victories!
The campaign achieved over 7,000 video views and more than 350 #minifistpump moments.
